Why anonymous? In order to protect ourselves, associates, and our users from archaic legislation imposed by governments who won't understand the emerging DeFi field for years to come. If something were to happen to a centralized component of our system (eg. domain name) we can continue by other means. If we were to receive a request for user data, we would promptly throw it in the trash. We might burn it first, we like burning things (like $RUNE tokens).